SHARPSMITH

I’ve recently been working with local blade sharpener Jack at Sharpsmith on his new branding. Jack started Sharpsmith during lockdown and has already forged a loyal and discerning list of clients. Jack uses the traditional method of a whetstone to get the perfect hand forged edge.

The branding had to encompass the authentic and traditional ethos of the business as well as the man behind the brand.

This was such a great project to work on and I’m super pleased with the result. The logo is simple and effective with a nod to Jacks Yorkshire heritage.

As well as sharpening, Jack plans to introduce a range of products which will all come under his brand.

If you want to see the most satisfying videos of super sharp blades and see him transform blunt and chipped knives into something that will cut through a bone like butter go and check out his Instagram page: www.instagram.com/sharpsmithbristol